The marketing as a force for good community came together for an inspiring dialogue this evening to share how creativity and purpose can drive positive change.
Hosted by me, the founder of Content For Good & Co., this live-streamed event brought together changemakers from across the sustainable marketing topic to explore marketing's potential as a catalyst for good.
Let’s dig into the event recap. ⤵
Placing our movement centre stage ✊ˎˊ˗
The event kicked off with Megan introducing the growing ecosystem of professionals who are choosing to be "part of the solution, not the pollution."
Content For Good & Co., a media organisation, serves as a vital connector in this space, elevating sustainable marketing changemakers and building a community around purposeful practices.
The evening's keynote highlighted the momentum building within the movement, showcasing how creative professionals worldwide are reimagining their role in society.
This wasn't just a theoretical discussion. It was a practical look at real initiatives making a tangible impact.
Community spotlight: Who is driving our movement? ✊ˎˊ˗
The heart of the event was the Community Connect section, featuring three dynamic speakers:
Lisa Baur, co-founder of Novatopia, shared insights on advertised emissions and introduced a groundbreaking initiative launching in Germany. Her presentation highlighted the technical side of sustainable marketing practices.
Here are some great resources to tune into. ⤵
Beworbene Emissionen with Sarah, Lisa und Chrissy von Novatopia und Friedrich Bohn von BAM – Bock auf Morgen on the Shifter Podcast / Apple and Spotify.
Caroline (Caro), Creative Director & Sustainability Consultant, represented Creatives For Climate as their Hamburg ambassador, bringing a hands-on perspective from the front lines of sustainable creative work.
Here are some great resources to tune into. ⤵
Megan returned to the stage to dive deeper into the Conscious Marketing Movement, providing attendees with a closer look at the community she's actively building and participating in.
Thank you to all our wonderful speakers for joining us and sharing their projects for the movement!
Just the beginning ✊ˎˊ˗
Events like this demonstrate that sustainable marketing is getting known, and the marketing as a force for good community is growing.
For creative professionals seeking to align their work with their values, initiatives like ours provide both inspiration and practical pathways forward to create a better world for all.
Thank you, everyone, for coming to today’s live stream to learn more about the marketing as a force for good movement and what is happening in our ecosystem!
So, what’s next?
We come together, get involved, and start making meaningful changes to our work.
Can marketing be a force for good in the world? Let’s start a conversation. ⤵
See you soon,
Megan
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Disclaimer: I’m a busy person, so this newsletter was partially written with generative AI. I used it to repopulate the event script and create a cohesive copy. If the content is incorrect, please reach out to me.
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